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Rob McKinnie Portfolio

Creative / Art Director

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U.S. Chamber of Commerce

Veteran unemployment is a huge problem. The U.S. Chamber of Commerce created a program called Hiring Our Heroes to combat the issue. The Chamber partnered with us to build, a first of it's kind, web application that translates a veteran's military experience into a comprehensive civilian resume.

We then created a print campaign called "Over Qualitfied" to educate employers on the benefits of hiring a veteran. Our campaign confronts the conflict that veterans aren’t qualified employees. By not shying away from the stereotypes, the campaign acknowledges the falsehoods and then clobbers them with a giant hammer.

GCD/AD

resume engine 1.jpg
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USC Ad 1.jpg
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