In light of all the digital company Christmas cards these days, we decided to go old school with ours. And being that we’re in Nashville, it only made sense to create a fictitious record company and lay down four smooth Christmas jams, all in-house from lyrics to riffs. The album was pressed on holiday-cheery green vinyl. The creation of the album included a photo shoot of our artists and a wrapping paper record sleeve. Then we built a site to showcase our album, complete with digital record player and late-night album infomercial, circa 1992. One of our songs, “Merry Christmas, Nashville,” ended up being the highlight of Lightning 100’s Christmas radio show.