We ran the National Guard.com account for over two years. In that time we trimmed over 5,000 pages and launched two brand spanking new streemlined websites and completely repositioned the entire National Guard as “The Keepers of the Dream.” We were responsible for creating and maintaining all content for the entire site including strategy, original photography and video, email campaigns and copy content.
We also worked with GX Magazine the National Guard’s award winning Maxim meets Men’s Health magazine. To promote their cyber warfare edition we build a GX.com website takeover that made it appear they’ve just been hacked and their hard drive will imminently be erased in a matter of seconds as a countdown appears. Eventually, the messaging reveals the joke and it points the reader to the cyber warfare article in that month’s edition. Scroll down to see how it was a great test of controled chaos to make a point.